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| COMMUNICATION TECHNIQUES |
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| Challenges facing your organisation |
Is your organisation looking to create responsive public policies and
improve its service delivery? Are you responsible for improving the
efficiency of communication within your organisation and motivating
teams to more effective effort through improved communication?
The UK Government continues to press for a modern and innovative civil
service. This programme considers the various ways in which
communication skills and techniques can help Government be more
effective in providing public services.
Benefits of attending to you and your organisation
You will be able to:
 Produce better planned and thought through communication
strategies based on a clear understanding of the needs of those
affected by your policies and actions
Create positive and purposeful relations with the media
Manage crises decisively and seek creative strategies for addressing
difficulties
Make recommendations to involve the public in the improvement of
the service provision
Produce persuasive and constructive proposals to improve service
delivery
Improve the focus on team and organisation service objectives,
including professional and information management.
Programme aim
This programme aims to improve public policy making and service
delivery for senior managers and policy makers, by raising awareness of
the vital role that communication plays from the beginning as an integral
part of the policy making process.
The programme will give you a clear view of your department’s
positional strengths in communication, and its opportunities for
innovation and improvement. You will be shown the importance of the
communication technique and how best to use these techniques to
encourage information flow through the organisation and to the public.
How to develop, implement and evaluate a well-rounded
communication strategy in support of policy covering the whole
communication spectrum.
What you will learn
External Communication – the Media and the Public
Communicating with the public through the media using a variety of
techniques including news releases, giving interviews for radio and
television, briefing, press conferences etc
Alternative methods of communicating with the public including
speeches, exhibitions, seminars, conferences, and the internet etc
Giving interviews for radio or television
Government initiatives - the Citizen’s Charter
Charter marks and ISO.
External Communication – the Media and the Public
Electronic information gathering
24-hour public services
Joined-up Government
Delivering Government electronically.
Internal Communication
Using new technology
Internal publications
Cascading briefing meetings.
Communication for Management and Policy Development
Methods and patterns of communications
Information management
Storing and retrieving data (including relational databases)
Publishing by email
The impact of culture
Presenting information persuasively and informatively
Briefing of ministers and senior officials
Interpersonal communications.
Planning the Future
Development of an action plan.
DURATION: 2 WEEKS
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